Behind the Interface

Product Strategy.

Product Designer with 5+ years of experience architecting and shipping scalable digital ecosystems. I specialize in transforming complex technical requirements into intuitive, cross-platform experiences, leveraging AI-integrated workflows and data-driven iteration to bridge the gap between business logic and user-centric design.

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Professional Trajectory

Architected a comprehensive medical ecosystem, bridging the gap between clinical management and patient care. Developed a scalable infrastructure that unifies pharmacy operations, practitioner tools, and patient access within a secure, high-performance digital environment.

Defined core product problems with founders and shipped features with end-to-end ownership. Achieved measurable friction removal, including a 25% reduction in dead clicks and 20% faster task completion. Accelerated prototyping using AI-native iteration (Lovable) and maintained async collaboration across time zones.

Lead designer on Gym Pro (SaaS) and Menu Pro (consumer app, 100K+ downloads). Led 0→1 ownership from concept to market in 3-month MVP sprints. Handled complex multi-user flows, partnered with engineers on biometric integrations, and established shared frameworks while onboarding new designers.

Designed the corporate website plus a custom web app solution for student application management allowing students to monitor their application milestones in real-time while optimizing administrative workflows.

Designed UI/UX for web and mobile applications, establishing a strong foundation in user-centered design methodologies and interface layout principles.

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Design Philosophy

Cognitive Load Reduction.

I simplify high-stakes user tasks and multi-user ecosystems, ensuring that complex workflows—from SaaS platforms to consumer apps—feel intuitive and frictionless.

Data-Driven Iteration.

Design decisions must be rooted in behavioral analytics. By tracking metrics like dead clicks and task completion, I continuously refine the interface to drive measurable outcomes.

AI-Native Acceleration.

Embracing AI-assisted workflows and modern tools allows me to accelerate prototyping and exploration, supporting rapid iteration cycles and faster time-to-market for MVP sprints.

The Stack

Mastery Toolkit.

drawFigma

paletteAdobe Suite

widgetsDesign Systems

animationPrototyping

smart_toyAI Workflows

robot_2Claude

codeHTML/CSS

codePHP/SQL

integration_instructionsStitch

analyticsGoogle Analytics

visibilityMS Clarity

checklistNotion

psychologyBehavioral Data

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Education & Background

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IPST • In Progress

Development & Multimedia

Pursuing comprehensive studies in Front-end development + Backend literacy (SQL,PHP) + Marketing

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Certification • 2025

Professional Figma UI / UX Specialization

Advanced specialization focusing on user interface architecture and user experience methodologies within Figma.

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Global Communication

Languages

Arabic: Native English: C2 French: B2 Spanish: B1

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Focus Areas

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0 → 1 MVP Sprints Leading fast-paced product development from concept to market, balancing rapid delivery with robust UX foundations.
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AI-Native Prototyping Exploring tools like Lovable and Claude to accelerate navigation prototyping and support rapid iteration cycles.
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Design-Engineering Collaboration Partnering async with distributed engineers to turn hardware constraints into shipped features and cohesive interfaces.

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Article Spotlights

UX of Real Life • 6 min read

Functional Chaos — Aziza UX Case Study

In a world of over-optimized, sanitized, algorithmic experiences, Aziza proves that personality is a super power.

UX Case Study • 4 min read

I Left 60% of Features Out Of My Case Study

The best systems don’t show everything they can do. They only show what respects the user’s attention as a finite resource.